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Project Scope and Timeline

As per the mutual discussion the team was assigned and allotted a timeline of 2 months to design and develop the product.

Project Challenges

The challenges with a project like this were innumerable, we had to develop a product that connects with the new generation of tech savvy people, but with an approach of keeping it unique in its own way and maintaining the originality of the application.

Firstly, The plan was to launch the product during the FIFA world cup 2022, so the timelines were bound realistically. We had to identify, design, develop and deliver within 3.5 months.

Secondly, Since most of the features were on the similar objective as other social networking applications, we had to make them visually appealing and unique to stand out.

Finally, As any social media platform works, the application was heavily collecting data from across the globe thus it needed to be seamless, secure and fast.

What we did

Our development process remains consistent for all design, development and product deliveries.

We start with understanding the entire project scope followed by our standard process  as per the business requirement.

  Scoping Session

To kick off the project both the teams had a detailed discussion about the long-term vision of the project, the scope of work, delivery timelines, and set the expectations on both ends.

  Discovery Workshop

This is the second step of our process where our design and research team collaboratively validates and ideates the strategy and plan going forward. During the workshop, the team conducted User Research, Market Analysis, and Competitor Analysis to validate the project hypothesis.

  Product Design Sprint

This step is followed to ensure that our prototype is functional, any iterations, design changes are executed during this step to focus and meet the needs of our target audience.

  Product Strategy

The collective feedback from the initial steps is then incorporated into the final strategy that helps in building the final product. During this step we decided to add more dynamic features to the application yet still keeping it user friendly and easily accessible.

  Roadmap Development

We created a roadmap by setting achievable goals for each timeline as decided during the initial phase. This part of the process didn’t only give us clarity of the progress and management  of the project.

  Design

Making any product visually distinctive is a work of creativity and vision. With OPAR we had to be very vibrant yet easy on the eyes for user comprehension. Our design team brainstormed and did extensive market research to create a wireframe that is feasible for development.

This process included finalising the product design, prototyping and multiple user testing to land on a result that is functional and scalable.

  Design System

The Design System for OPAR encompasses a wide range of elements, including Typography, Color palettes, Icons, and Imagery.

In order to guarantee that each design feature was integrated uniformly across the platform, we also developed a set of design principles. This aids in upholding the design's integrity and guarantees that the UX continues to be fluid and consistent.

  Building the UI Design

We designed a visually appealing platform that was easy to navigate, with a user-friendly interface. The design was incorporated as a result of the Scoping Sessions and Product Design Sprints.

The final design was tailored to meet the specific needs of the target audience.